• Frankie Valli & The Four Seasons: The Last Encores!

    "Frankie Valli & The Four Seasons: The Last Encores" is the name of the final tour for the legendary group, marking the end of an era as they have decided to only perform limited engagements following its conclusion. The tour celebrates over 60 years of hits like "Sherry," "Walk Like a Man," and "Can't Take My Eyes […]

  • 101st annual Tucson Rodeo Parade!

    The 101st annual Tucson Rodeo Parade will take place on Thursday, February 26, 2026.  This colorful, exciting Parade is presented each year and keeps the spirit of the first Parade back in 1925. Now known to be the largest Non-Motorized Parade in the country, it still achieves its success through the community's participation and the […]

  • Tucson Festival of Books!

    The Tucson Festival of Books arrives in March, when the sun is beaming, desert wildflowers are blooming and University of Arizona students are on spring break.  Much of the activity -- book panels and special events where literacy-lovers can come together, meet their favorite authors, and discover new publishing companies and resources -- takes place […]

  • Bricks & Builders Nights at the Zoo!

    Reid Park Zoo is celebrating Sean Kenney’s Nature Pop! exhibit and extending all the LEGO® fun with two special evening events. Stroll the Zoo after hours and enjoy evening viewing of the animals and the Nature Pop! exhibit featuring 40 creative, larger-than-life works made from over 800,000 LEGO bricks by Sean Kenney, acclaimed artist and […]

  • St. Patrick’s Day Festival of Tucson!

    While the parade cannot march this year, we are excited to announce that the St. Patrick’s Day Festival will live on at a new location! We are teaming up with our longtime friends at Corbett Brewing (309 E 7th St, Tucson, AZ 85705) on 7th Street between 4th and 5th Avenues to host a celebration of […]

  • Cologuard Classic, PGA TOUR Champions Golf Tournament!

    The Cologuard Classic, an official PGA TOUR Champions event, takes place on the Jack Nicklaus Signature Designed Course at La Paloma Country Club at Westin La Paloma Resort & Spa nestled in the […]

  • Fourth Avenue Spring Street Fair!

    The 57-year-old, family-friendly tradition brings over 350,000 people to the heart of the Old Pueblo every year. The Fair hosts artists from around the world, decadent food, local entertainment and […]

  • Performing Arts: Mariachi Pueblo Viejo!

    Founded in May 2021 by Director Manuel Ponce, Mariachi Pueblo Viejo was created to showcase the authentic spirit of Jalisco’s mariachi tradition. Now celebrating 5 years, the group has quickly […]