Adriana Rincón is the owner of TR Realty and a Tucson native with deep roots in our community and an active role in making our city a better place to live. She and her husband José have built TR Realty into a thriving agency for 30+ years and share four children, two dogs, and a passion for all things Tucson. Whether it’s enjoying local culture & cuisine, cheering on their favorite Arizona sports teams, or traveling the world together as “empty nesters”, Adriana and José are much more than business partners, they’re best friends.
As owner of TR Realty and a real estate agent herself, Adriana navigates her real estate business with authenticity, kindness, and a deep understanding of people, personal touch, and the property market – insight that only three decades of experience could provide.
While Adriana and her team have built a legacy in the Tucson metropolitan area, TR Realty’s horizons are expanding with recent ventures into Phoenix and the Pinetop White Mountains, broadening her expertise beyond Pima County and into Maricopa County.
Adriana showcases her personality and professionalism in all she does, and her approach to real estate is more akin to an intimate boutique than a crowded brokerage. When clients call, they get Adriana directly, not an assistant. The service she provides is high-touch, one-on-one, and above all, deeply focused. “When my clients call, they get me,” Adriana says, “I like to make sure that it’s very personal.” This distinctive approach has earned her an extremely high referral rate and return business.
Adriana’s love for her work shines through in her appreciation for the unpredictable, dynamic nature of her days. “I like that no two days are the same,” she says. From giving gifts to clients as they settle into their new homes, to coordinating housekeeping for freshly closed properties, to simply enjoying her office day with her two beloved dogs by her side – each day brings something fresh and invigorating for Adriana.
